Wednesday, April 15, 2015
Monday, September 15, 2014
Tuesday, July 8, 2014
Friday, April 25, 2014
Thursday, April 24, 2014
Thursday, October 31, 2013
LJCDS "I WANT TO BE..." CAMPAIGN
We are excited to share the latest work done for La Jolla
Country Day School. This campaign incorporates “real kids” from the school,
expressing their interests and dreams, demonstrating that the school celebrates
and embraces each students unique life path. We were inspired by the school’s
mission statement which reads, “Developing scholars, artists and athletes of
character for over eighty years.” Incredible images by world class photographer, Andy Hayt and
creative copy by Kristi Fisher! Kudos to our leader, Chris Lavin from LJCDS for
allowing us all to do great work together. We are proud to play a part in
helping the school enjoy a year over year increase in applications and interest
in the school along with receiving two CASE District awards for the work done
last year!
Tuesday, September 17, 2013
PEARSON EDUCATION LITERATURE TEXTBOOK CONCEPTS
Concept designs for a middle school Literature textbook series.
DESIGN INSTITUTE OF SAN DIEGO MARKETING MATERIALS
Design Institute of San Diego has a great reputation in the field, has amazing practicing professionals teaching staff, offers one of the only BFA’s in Interior Design in San Diego and yet has struggled with dwindling enrollment. Because of the great work we’ve done for La Jolla Country Day School, we were hired to help DISD target a younger student base. We have created lots of great collateral material for the recruitment team. Including a cool High School Counselor Kit, great fun direct mail open house invitations, collectible trading cards!
FINDING YOUR WAY AT AMERISTAR ST. CHARLES
We’ve worked very closely with our client, Ameristar Casinos to create a creative, comprehensive wayfinding signage system for their St. Charles Missouri property. This project aimed to connect the modern sophisticated hotel wing and two existing parking structures with the main entrance and then guide guests down the traditional “street scape” to the modern Convention Center.
Parallel Capital Partners Brand Identity
Brand re-design, name change, brand identity development. We've helped transform Parallel Capital Partners through comprehensive marketing materials, direct mail pieces, website design.
UDA ANNUAL GALA FUNDRAISER 2012
The annual UDA fundraising gala, Carnevale brought in $60,000. MaeLin sits as the event chairman. Working within a loosely interpretive "Venician" theme, Visual Asylum interns; Kat, Libby and Vina did an amazing job designing the event, including invitation package, signage, and decor!
UCSD K16 PROGRAM IDENTITIES
We've created multiple identities all under the umbrella brand identity for K16 for our client Edward Abeyta, Ph.D and UCSD Extension program. These programs include the nationally acclaimed, STE[+A]M program, Test Prep, Biomimicry, Academic Connections, Launch, Global Environmental Leadership, College Exploration, BEEP San Diego and most recently Get Thinking.
Wednesday, July 6, 2011
UDA ANNUAL GALA FUNDRAISER 2011
The annual UDA fundraising gala, Urban Nights brought in $65,000. MaeLin sits as the event co-chairman along with Paul Ryan. Working within a loosely interpretive "Old Hollywood" theme, Visual Asylum interns; Jill Bennett, Leanna Jones, Jayoung Kim did an amazing job designing the event, including invitation package, signage, and decor! We had additional help installing from design students; Amanda, Catherine, Heber, John and Claire.
THE VISUAL ASYLUM TEAM CREATED PROJECTS THAT RAISED OVER $4,000 FOR THE SCHOOL.
MaeLin and Jason Janus worked with design interns, Jill Bennett, Jayoung Kim, Amanda Guest and Leanna Jones to create artwork with the kids at UDA that helped bring in over $4,000 for the school. Working with Ms. Korovec’s 2nd Grade, we created a quilt with class self portraits, and unique furniture pieces with hand prints from students from Ms. Romero’s Kinder class andMrs. Fisher’s first graders.
Tuesday, July 5, 2011
FROM PEARL'S TO BELLA'S
We’ve been working very closely with our client, Ameristar Casinos over the past year or so, to re-brand several of their amenities across the country. Today, we are sharing with you, one of these transitions. From Prairie Mill & Pearl’s Oyster Bar to Bella’s Bakery & Cafe! The project included, naming, identity development, menu design, and a complete signage package for two different locations.
Ameristar wanted to be able to capitalize on the strengths of our original brand identity for Pearl’s Oyster Bar. So, we developed a name that would allow for the extension of the “story.” Much of the visual language developed for Pearl’s was used in the new re-brand; colors, typographic styling, and shapes remained true to the Pearl’s look & feel. This transition was customer friendly, as it remains familiar to the Ameristar guest.
This new signage design required
not only a new name and identity,
but also needed to signal a change
to the guest. Guests were use to
being seated and having a server
wait on them. Now they would be
experiencing this venue differently,
experiencing this venue differently,
cueing into a line and ordering at
the counter. To help facilitate ease
of use, we designed convenient
streets cape menu boards which
incorporate “to-go” menus as well
incorporate “to-go” menus as well
as easy to ready, accessible cash
register wrap menu boards.
PEARL'S KANSAS CITY
register wrap menu boards.
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